Push notifications allow you to send notifications to users even when they are not visiting your website.
In this article, we will show you how to easily add web push notifications to your WordPress site.
We will also talk about the best WordPress push notification plugins and how to send desktop & mobile push notifications from your WordPress site.
What is Push Notifications
Push notifications are clickable messages displayed on top of the user’s desktop or notification area on their mobile device.
They can be shown even when the user’s browser is not open.
For example, a notification of an App.
Aside from desktop, web push notifications also work on mobile devices.
This allows you to reach your users across devices with the latest updates and offers.
Web push notifications have proven to be a very effective way to convert website visitors into customers and loyal followers.
Why Add Web Push Notifications to Your WordPress Site?
Push Notifications are like Newsletters.
Some user’s preferred Push Notification then Newsletters.
Push Notifications can help you improve the user experience, and not only this way you can increase your Marketing list like Newsletters.
What are the differences between Push Notifications and Newsletters
You can do this by utilizing multiple channels at once.
This includes email marketing, social media, mobile or SMS marketing, and web push notifications.
While email lists are still the most dominant and effective marketing tool at your disposal, push notifications for us are proving to be quite effective.
The Strengths of Email Marketing
Although some marketers view email as old fashioned, it remains a powerful channel that can be used to communicate directly with your users.
Emails don’t always reach customers right away, which is why these marketing interactions, which are not time-sensitive, are perfect to distribute via email.
Although emails generally have a low average open rate, regularly scheduled emails, such as a weekly newsletter, are one of the most effective ways to deliver quality content to your users and build trust.
The problem of a Newsletter
A user’s inbox is one of the rare spaces on the internet which has little additional distraction.
Your email marketing campaigns will only be fighting with other emails for your user’s attention, be them from competitors or otherwise.
This means that your interaction has a good chance to resonate with your users, providing that you have a solid campaign.
You can also control the level of user engagement which is available in your email interactions by adding compelling personalized content and interesting visuals.
Email is one of the most popular channels for digital marketing as it is very cost-effective.
On average, companies see an ROI of $38 USD for every $1 USD spent on their marketing strategy.
Once a user has subscribed to your mailing list they rarely opt-out, as long as you are delivering quality content to them on a regular basis.
Why Push Notification are better?
Unlike emails, a push notification immediately engages a user, as the interaction is delivered to a user’s personal device, be that their mobile phone or their tablet.
As a push notification is delivered instantly to your users, the timing of your interaction matters much more.
The best Free Push Notification service
OneSignal is a free push notification service for WordPress websites.
It allows you to easily add push notifications to any website.
The OneSignal configuration is very simple, first of all you need to install the WordPress Plug-In.
Upon activation, the plugin will add a new menu item labeled OneSignal to your WordPress admin bar.
Clicking on it will take you to the plugin’s settings page.
Adding Push Notification on WordPress
Step #1: Setting up OneSignal Push Notifcations
First, you need to visit the OneSignal website and click on the get started button next to the Web Push option.
You’ll be asked to create a Free Account.
After your account is created, you’ll reach the OneSignal dashboard.
On the dashboard, click on the “Add App” button to create your first app.
You’ll be asked to provide a name for your app. You can use anything here that helps you identify it.
Next, you’ll need to select a platform. You can select multiple platforms for an app.
For now, we recommend selecting “Web Push” and click on the next button to continue.
In the next step, you’ll be asked to select an integration method.
Go ahead and click on ‘WordPress Plugin or Website Builder’ box and then select WordPress.
When you scroll down a bit, you will see a “WordPress Site Setup” section.
You need to enter your website name, URL, and upload a logo.
This logo would appear in your notifications, so we recommend using your site icon (favicon) or website logo.
There are three methods to integrate the push notifications to your blog Typical site, a WordPress plugin, and Custom code.
Typical site method will provide you with the script and the SDK files which you have to upload to your blog’s root directory.
WordPress Plugin integration is the easiest way to configure push notification.
You will get the App ID and API key which you need to update in WordPress plugin.
Custom code will provide you with the script which you have to update in your blog.
Here, I am going to tell you about the first two methods only.
Step #1: Choose Integration
We have to choose the Typical site to integrate the website Push Notifications to your blog smoothly.
Step #2: Site Setup
Next section is the site information, where you have to provide the site URL on which you want to configure the push notification(refer below snapshot)
Here, you have to take care of the last option. If it is HTTP, then you will get another option keep as it is but makes sure you are choosing the proper option.
If your blog has any favicon, icon then you can upload here, it should be 192*192 pixel.
This icon will appear in the notification.
Step #3: Permission Prompt Setup
Next, you have to configure the approval of the subscribers.
You have to add the prompt for subscribers (refer below snapshot).
Once you clicked on the add a prompt, you will get a configuration screen(see below picture)
Here, you will have two options for prompt the notification Subscription Bell and Slide Prompt.
Slide Prompt is more effective than the Bell, so I would recommend you to choose the Slide one.
After that, you can customise the notification message or keep as it is if you want.
You can also check the preview of your notification.
Now, the basic setup of OneSignal is over.
Click on the Save button, and you will have to download the SDK file and upload it to the blog’s root directory.
Also, you will get the script code which you have to update in your blog header tag.
Now, you can check your blog, and you will see the prompt at the top of it.
Using WordPress plugin
This is the simplest method, and I would recommend you to go for it.
Choose the integration method as WordPress Plugin.
After that, you will have to provide the site information just like the above method.
Click on the Save button.
You will get the App ID and API key which you need to update in the plugin. In this method, you will need to install the OneSignal plugin.
Log in to your WordPress blog and install the OneSignal WordPress Plug-in.
Go to the OneSignal plugin, open the Configuration.
Update the App ID and API key here which you got from the above step(refer below snapshot)
The configuration has been completed.
Now, you can open your blog and check whether you are getting the notification or not.
Also, you can track the performance of your push notification in the OneSignal dashboard.