Are you searching for the best SEO tools in the industry, or for SEO software reviews?

If nobody created awesome digital marketing tools for us we’d never get anything done for our clients!

And if we did, it would take 100x longer than it would with the right online tools. When it comes to SEO, this couldn’t be any more accurate. As online marketers, bloggers, and small business owners, SEO is important. Some may even call it critical. A make or break type of thing.

Which brings us to this post. In this post, we’ll be looking at 10 SEO tools that are either for keyword research, competitor research, rank tracking, or link building.

The Best SEO Tip For 2019

Before we get to the top SEO tools, let’s start with a hot tip for search engine optimization this year – a purely white hat link building tactic that is both affordable and provides a higher ROI than any other form of link building, including guest blogger outreach.

An the very best new link building tactic is not from a search engine optimization tool nor from a link building service or link building tool?

Podcast guest, or getting booked as a guest on established podcast shows is one of the SEO industry’s best kept secrets.

You can get multiple links from the host’s site for a lower cost than most link building sites charge per link.

Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and accumulating influence and niche authority.

The show host also often promote you in the social media channel and sometimes even email newsletters.

What are the Best SEO Tools for 2019?

There are many SEO tools out there. We have 10 that are worth trying first.

Used for: Research and Analysis

Pricing: Freemium

Out of all the SEO tools out there, thousands of online marketers, small business owners, and SEO’s prefer to use Ahrefs to help them improve their search rankings.

Their Site Explorer is the best among backlink analysis tools.

They also have the Content Explorer, which searches the web for the most popular content for any topic or keyword.

Out of all the SEO tools out there, thousands of online marketers, small business owners, and SEO’s prefer to use Ahrefs to help them improve their search rankings.

Their Site Explorer is the best among backlink analysis tools. They also have the Content Explorer, which searches the web for the most popular content for any topic or keyword.

Ahrefs have one more tool, the Keyword Explorer 2.0.

This gives you a keyword’s search volume (global or country), SERP overview and position history, related keyword ideas, and the difficulty level.

The pricing starts at $99 per month with annual options. But you’re allowed to have a free account with limitations.

They also offer free trials for all plans.

Used for:  Content Marketing, SEO & PPC

Serpstat is an all-in-one digital growth hacking tool to help you optimize your SEO, PPC and content marketing campaigns.

This SEO tool has the following key features:

  1. Collect keywords for SEO and PPC campaigns
  2. Determine the value of keywords
  3. Find keyword variations and search suggestions to expand your semantic core
  4. Get long-tail keywords
  5. Discover international data
  6. Check your webpages’ relevance
  7. Analyze keyword trends
  8. Find out what pages are showing up in search results for a keyword

Serpstat has 4 plans listed A through D, with prices starting at $19/mo through $299/mo.

Used for: SEO Audit

Pricing: Free/Paid

Seobility is all about showing you how good or bad your website’s overall SEO optimization is.

They have 4 major tools/features:

  1. SEO Check – which will test your website and give you tips for better search engine optimization.
  2. Keyword Check – which will show how well your page is optimized for your target keyword(s).
  3. SEO Compare – which compares 2 pages for a keyword term.
  4. Ranking Check – which checks your page’s rankings for any keyword.

Their free plan offers a crawling of 1.000 pages per project, analysis of up to 10 keywords and a comparison of 3 competitors. But it only allows usage for one domain.

Premium plans start at $40 per month with a 30-day free trial.

Extended functionality allows a comprehensive SEO analysis, including backlinks, more projects and a lot more keywords.

Sign up for the free SEO Basic plan and have a look into the great features of the tool.

Morningscor 1

Morningscore is a new and unique all-in-one SEO tool. Besides all standard features, it also brings completely new functionality compared to any other SEO tool. The platform uses gamification combined with smart SEO suggestions/guidance to help you prioritize the most important tasks for your/your clients’ SEO. In other words, here you will experience a whole new workflow which combined with the user-friendly interface saves you a ton of time.

They also stand out with their fast releases. Either new tools or improvement to existing ones are released every month which is why the platform is growing so fast. At the time of this writing, they are developing v2.5 Keyword Boos (keyword research tool) & v2.6 Galactic Report (customizable white-label PDF reports).

The platform is really focused on connecting SEO and business – which is essentially great both for agencies and digital companies. Surely, it’s not a platform for everyone but those who use it share very positive experience.

Some of their main features:

  • SEO for businesses – fast analysis where you get a quick estimate of a business/client
  • Full Backlink Profile – their partnership with Ahrefs’ brings you the best backlink data
  • Manual Backlink Checker – enter the URL of your newly built backlinks and get them crawled – great for client reporting
  • SEO Audit – which gives you only the most important metrics without the “extra bloat”
  • SEO Missions – The “Trello of SEO” where you can manage your campaigns straight in the platform

Long Tail Pro

Used for: Keyword Research

Pricing: Paid

And you know what that means? The new ownership team is hungry for success. They saw potential in Long Tail Pro and are determined to make the product even bigger.

Since their change, LTP has moved from being a downloaded application to being cloud-based (meaning you can now use it in your browser.)

Before going cloud, LTP was already one of the most popular keyword research tools in the SEO field. This will only make it 10x faster and 10x easier.


Used for: Keyword + Competitor Research

Pricing: Freemium

SEM Rush really made a name for themselves over the past couple years. They basically took competitor research to a whole other level.

The best part about SEM Rush is there are more than 20 ways to research your competition. Robbie Richards calls them stealth tactics.

You can find their best backlinks, their best keywords, their best content, and more. It’s even great for paid traffic and PPC.

It’s definitely a must-have.

Used for: SEO

Pricing: Free trial/paid

Mangools is known as the best value for money when it comes to SEO packages. They took a brand new approach to how SEO tools should look like and made an easy to use tools with great design. They are not complicated and do not have tons of features you would probably never use.

They recently launched competitor analysis in their most popular tool called KWFinder that made its name thanks to very accurate keyword difficulty metric.

Mangools tools let you see the keywords of your competitors, their backlinks, you can do rank tracking, analyze SERPs and get deep SEO insights on your competitors. They also have a handy browser extension that basically uses the most important data from all their tools so you can do a lot of stuff while browsing the internet.

Categories: SEO

Jonathan Terreo

Jonathan is a Software/Web Developer that loves blogging in the free time. He loves to upload quality content to his websites. He is a WordPress/SEO expert due to his experience.

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