When you get started as a blogger, you might be writing without an intended direction and instead of detailing your life comings and goings or personal interest projects.
However, by just adding this sort of content without a keyword direction or intended campaign can result in very slow growth, unless of course, you are hot on networking in blogger circles or similar interest groups or choose to invest in digital marketing services.
Although keep in mind, proper networking isn’t just popping into a group, leaving your link and never taking part, in fact this can be the fastest way to see your potential contacts disappear and not want anything to do with you.
If you are a blogger just starting out or a blogger wanting to increase your visitors, you need to ensure you have a plan and solid direction in place – are you creating a niche blog? Are you focusing on lifestyle.
If so, what do you differently to your lifestyle competitors? Uploading content simply for the sake of it is no longer enough in the grand scheme of blogging and being confident in your intended audience and the tone of the voice is an advantageous start to your blogging endeavour.
A fantastic way to quickly increase your audience is to start a local campaign, drawing people in from your village, town, city or even country. Here we’ve put together a guide on building a strong local campaign and attracting an increased number of visitors to your blog or website.
Why is it important?
Seriously, why do you need to know stuff about your buyers? Why can’t you just create a store and add items and wait for sales?
Because you will have no sales in this case.
In drop shipping, your commercial success is defined by your marketing strategy by about 75%.
When you have a picture of your average customers, you can:
- Understand their needs and wants
- Think of your value for them
- Create a strong marketing message that is appealing for your clients
- Find the relevant marketing and advertising channels
So what do you need to know about your target customers?
What do they have in common?
One of the most awesome things about drop shipping business is its global reach.
It means that you’re not necessarily limited by any geographical boundaries.
You may choose some specific country or region to work with, but a customer can actually come from any point on the globe.
And the whole nature of online stores means that ANYONE can get interested in your offers and place an order. Their occupation, gender, age, marital status, etc. can be strikingly different.
In other words, your customer can potentially turn out to be a stay-at-home mother of two from Moscow, or a 19-year-old student riding a wheelchair in San Francisco, or a retired construction site worker from Beijin, or…well, you see the point.
Look carefully at the niche you’ve chosen for your store.
Who might be the people who can get interested in these offers?
What is the feature that BOTH unites them AND makes them your target audience?
Is it some special part of their lifestyle? Their hobby? Their musical taste or a preference in video games? The gadgets they use, or a TV show they watch?
What are their needs?
So, you’ve determined that you will be mostly targeting iPhone users who like The Walking Dead series.
Or maybe the people who are thinking of starting their video blogging journey.
Or maybe Muslim women interested in fashion and following the newest trends.
Or whoever else.
Now it’s time to answer a really important question: what is the reason for them to buy the items you offer?
In other words, what is their need?
The iPhone user might be looking for a phone case demonstrating their passion and uniting them with other fans of the series.
The video blogger-to-be might be looking for cheap yet durable tripods to hold their gadgets in due place during the recording.
The Muslim woman might be looking for ways to bring a bit of diversity into her clothes and to find a Western-style item that matches the religious norms she follows.
Well, you got the idea.
Yes, that’s complicated.
But the answer to this question leads us to the following one.
Can you meet their needs?
So, you’ve found out who might be the people interested in your drop shipping niche, and why exactly they are looking for these particular items.
Now it’s time to think IF you can offer them the thing(s) they need and want so badly.
As a drop shipping store owner, you heavily rely on your suppliers. They are your starting point when you start thinking of creating a webstore.
This is why it will be necessary for you to find out if the needs of your target audience can be met with your resources.
For example, if you do drop shipping with AliExpress, you need to make sure that the items shown on platform suit your customers’ needs. Otherwise, if your store doesn’t provide any help or solution to your customers, what’s the point?
Can these people buy your items spontaneously?
This question mostly refers to your customers’ purchasing power.
Can they actually afford these items or they need to save money first?
Can it be an impulse purchase or your potential buyers need to think about it for some time?
The answers to these questions heavily define your future marketing strategy.
You can’t advertise your products as something that can be bought in a blink of an eye if this purchase requires some planning first. At the same time, you can’t refer to a simple and cheap item as to a ‘grand and life-changing gain’.
What language do they speak?
Not literally (though it’s obviously important to have the right mix of languages in your store).
What exactly do your customers type into Google search bar when they are looking for stuff to buy online?
How do they phrase their search queries?
What words and expressions do they value the most when they read product descriptions and advertisements?
What arguments, reasons, and promises do they trust?
All of these insights are vital for:
- Choosing the right tone of communication
- Creating advertisements, banners, announcements, etc.
- Editing descriptions and reviews on the product page
Speak your customers’ language, and you’ll win their hearts.
How can you reach them?
Oh, so now it’s time for a challenge.
To plan your marketing strategy in the most efficient way, you need to know where exactly do your potential clients ‘hang out’.
Which social networks do they use most actively? Which blogs and news’ websites do they read? Who are their favorite video bloggers?
This is how you will find out where to post your advertisements and achieve the biggest reach.
When you know which social networks you can use for promotion, it gets much easier for you to manage the whole set of the marketing activities. Instead of doing all the job manually, you can go for automated drop shipping solutions in order to save your time and energy.
How can you target them?
This question logically follows the previous one.
As soon as you determine the most suitable channels for promotion, you need to understand how exactly you will segment the audience of this channel.
For example, if you know that your potential customers mostly use Facebook, you won’t aim your advertisements on THE WHOLE Facebook community.
Instead, you will try to only target the people who might be interested in your offers.
It’s not that difficult, actually – when you choose the settings for your Instagram Ads campaign, for example, you can specify quite a narrow viewers’ segment. The same goes for advertising campaigns in the majority of other social networks.
Research Your Keywords
Think about the type of content you are going to be writing, are you going to be answering questions people might have on certain topics – Quora and AnswerThePublic can be fantastic resources for finding the sorts of questions people are asking at the moment.
Or are you going to be giving your perspective on day to day life, for example child-rearing, raising pets or your experience as a freelancer in a specific industry.
Consider the sorts of things potential visitors to your site from your local area will be asking or searching for, find a tool to detail relevant and related keywords to these queries and write your content with these keywords and your location in mind.
For example, if you are based in Crawley, answering potential queries on “The Best Pet Harness to Buy” you’ll want to include keywords for “best pet harness Crawley” and/or “Crawley pet harness”, to tell search engines you offer quality content for people in that specific area.
Include Focused Local Content
Focused local content not only pushes you higher in the search engine rankings for local searches but can be beneficial and informative to your visitors and could even make you a go-to for local knowledge and events in the future.
Include content on local events, community or local news, reviews for local businesses and you could even interview local authority figures or mini-celebrities in your local area.
Focused local content doesn’t need to be your sole direction, especially if you want to grow your audience beyond your community but is a great way to celebrate your hometown or place of residence, while drawing in visitors from your area and encouraging them to share content that is useful to their social circles.
Don’t forget, you can always dedicate pages to a specific location, like this SEO Agency working in Cambridge.
When a user makes a localised search, Google will consider pages such as these the most relevant, therefore placing the result higher up the SERPs.
Utilise Targeted Advertisements
Targeted ads, particularly those used on social media platforms like Facebook and Instagram allow you to focus a very finely tuned demographic, going as far to include age, gender and personal interests in addition to keeping adverts showing only to an audience in your defined area.
The targeted ads used on Facebook and Instagram will also only show to individuals likely to respond to the advert by clicking through or sharing, reducing the amount of cost and guaranteeing a higher return on your investment when compared to normal online advertisements.
Make Use of Local Hashtags
Have you already researched the hashtags used in your local area? You might have a general county one or one that is dedicated to your hometown or city, i.e. #Brighton or #Yorkshire.
Using these hashtags is a great way to get more eyes from your intended area on your content and helps inform potential audiences that your content is relevant to anyone that lives in that area.
Multiple social media platforms offer the option to tag locations, for example Instagram allows you to tag posts with the location, while Twitter includes a location option that allows you to set all posts to publish with the location and can be easily and quickly turned off where necessary.
Getting started in the online world can feel overwhelming, especially with the number of blogs already available, however, many of the original or older starting blogs are starting to drop off as lifestyle and interests change and develop.
With no time to start like the present, get your campaigns planned and get blogging!