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Google loves speed, so do your users.

If your website doesn’t load fast in SERP, you are losing clients as well as website ranking.

There are multiple factors that cause slow website loading but the major one is excessive usages of CSS and JS files.

So what’s the solution to increasing website speed?

There are two ways to optimize your website speed.

First, you hire a developer who removes bad code and scripts causing slow speed or you use the WP Asset CleanUp plugin.

Why speed is very important?

Google back in 2010 revealed that they would be using the site speed in web search ranking.

At times, there are situations when you are using a theme and a number of plug-ins that are enabled and run on the same page.

However, it is not necessary that you use all of them in order to improve the speed of your website and make the HTML source code cleaner well for debugging purposes.

It is more advisable for you to prevent the styles and scripts from loading.

For example, you can decide to use the plug-in that will generate contact forms and loads its JS CSS files in all your pages instead of doing it only on the contact page.

Not only will you be able to have your site rank higher, but you will also be able to make your visitors happier and will at last end up having more conversions if you put emphasis on making your page load faster.

In most cases, you will be using plugins and themes that are loading a good number of Javascript files and CSS and end up having a slow pace due to the number of HTTP requests and the JS errors due to the conflicts between the unoptimized JavaScript files that are loading on the same page.

For example, you might decide to use a plugin that generates contact forms and loads its assets in your entire website page instead of doing it only on the contact page.

The WP Asset CleanUp will offer you a method you can unload all your assets that are not required in your pages.

It will be able to print all the files that are enqueued in WordPress and be able to decide the one that does not belong to that page.

What Makes Page Speed Slow Down?

Many different factors can contribute to slow page speed. Some of the most common elements that negatively affect speed are:

  • Un-optimized WordPress plugins

Page speed can quickly drop down depending on the type of plugins that the site uses.

Try and use only what is necessary to the site to keep the load times down.

  • Cheap web host

Saving a few pennies on a web host might seem like a great idea at first.

In reality, a cheap web host is usually a low-quality web host, which can ultimately slow down the entire loading process.

  • Complicated themes

Though the additional graphics, designs, and effects may look impressive, one of the most common issues with complex themes is that they take too long to load.

  • Embedded media

Including video clips can be a great way to enhance user interaction on your site, but it is also an excellent way to slow down page speed in the process.

  • Bulky code

Code can certainly influence page speed, as bulky coding will make for sluggish sites. In order to create optimum performance, code should be well-written and as clean as possible.

  • Lots of redirects

Having a ton of redirects to other URL’s can double the total load time, resulting in a significant decrease in page speed.

This can be particularly discouraging for users on mobile devices, increasing site abandonment.

User Experience is Improved

Whether using SEO tactics to increase overall traffic or to keep users coming back with valuable and relevant content, user experience is critical.

Slow Pages Waste Crawl Budgets

Google puts aside a certain amount of time to allow each website to be crawled and indexed.

This means that there is only a brief span of time for a website to be analyzed and assigned a ranking slot in the search index.

Pages that don’t have performant page speeds will spend the majority of that valuable crawl budget trying to load.

This means that, rather than evaluating an entire site, the crawl budget will only have enough time to evaluate a few pages.

This could have a huge effect on whether or not a site is properly indexed.

When leveraging SEO tactics to improve rankings, a great way to improve rankings can be as simple as improving page speed.

What WP Asset CleanUp Does?

WP Asset CleanUp is a page speed optimizer plugin that makes your web pages load faster by decreasing the number of HTTP requests loaded as well as removes possible conflicts between plugins/themes.

Using this page optimizer tool you’d be able to increase your website speed which will provide a smoother experience for your clients.

Benefits of WP Asset CleanUp:

  • Decreases the number of HTTP requests
  • Cuts down the HTML code of the page
  • Makes source code easier to scan
  • Avoids conflicts between plugins and themes
  • Improves performance score on different online speed test tools
  • Makes the website fast enough to rank higher in Google (Speed is a ranking factor)
  • Scan server access log files faster

During the time the WP Asset CleanUp was being written, you were unable to unload styles and scripts for pages, posts, homepage, and custom post types.

Bulk unloading is also available.

In case you are interested in unloading a script that is loading on the pages that belong to a specific post type or unload it anyplace.

The WP Asset CleanUp is only able to detect the scripts and styles that are enqueued into WordPress.

The plugin is combined with a cache plugin that will be able to improve the WordPress loading speed.

The WP Asset CleanUp will make things much better for both the developers and the visitors Removing the unused JS, CSS files in WordPress.

Installing WP Asset CleanUp

WP Asset CleanUp offers a free version.

You can download it directly from your WordPress site, or by downloading the zip from WordPress.org.

How Does It Work?

Most themes and plugins contain a substantial number of CSS and JavaScripts files that reloads when you load a page.

However, a large number of CSS and JavaScripts files decrease the website load time because the total number of HTTP requests increased.

WP Asset CleanUp decreases the number of HTTP requests to enhance your website speed.

Let’s see it in action.

To get started you have to install WP Asset CleanUp plugin from the WordPress plugin repository.

After activation, head over to the WP Asset CleanUp -> Settings.

There you will see Manage in the Dashboard? is by default enabled.

By enabling it you’ll be able to see the list of assets in a meta box on edit the post (any type) / page within the Dashboard.

There are other options that you can use as per your own preferences.

There you’ll see Styles (.css files) and Scripts (.js files) as well as the number of files that are requested on load.

Moreover, WP Asset CleanUp tells you about the important files and marks them accordingly so you don’t delete them by mistake. It looks like this:

As you can see my website takes 6.47 seconds to load which isn’t good.

Again I tested the same website after installing the WP Asset CleanUp with Pingdom tools.

As you can see, now it loads within 2.79s which is a lot better from Google’s point of view.

If you want to conquer the online business your website must load within a few seconds.

You can make it happen using WP Asset CleanUp, it will provide a surprisingly big boost for your website speed.

How to optimize with WP Asset CleanUp?

We use WP Asset CleanUp to clean JSS and CSS files that we don’t use.

For example, when we have used Contact Form 7 all JS and CSS files were everywhere on Wikicat.

That’s quite stupid because we use only Contact Form 7 on the contact page.

So that’s it!

With WP Asset CleanUp we have “unloaded” CSS and JS resources that we don’t need.

Here is how ;3

Setp #1: Edit a Post or a Page that you want to Clean

So, to use WP Asset CleanUp you need to edit a page or a post.

We gonna edit a post.

Exactly down the WordPress editor, you can find a tab of WP Asset CleanUp.

Step #2: Find the JS or CSS you don't need and unload it

As you can see up there is a list of the CSS and JS files loaded on this page.
So let’s find out what we don’t need by scrolling down.
We don’t use TablePress on posts do to unload it you need to click on “Unload on this page”.

Then update the post.

It will looks like this.

Because we don’t use TablePress on post we have unloaded on all post.

HTML Cleanup

We love the HTML Cleanup is just too easy to use 🙂

The HTML Cleanup is included in the free version.

HTML Cleanup is a tool that “clean” the HTML file of your WordPress site.

Here is our configuration.

We have actived:

  • Remove “Really Simple Discovery (RSD)” link tag?
  • Remove “Windows Live Writer” link tag?
  • Remove “REST API” link tag?
  • Remove Pages/Posts “Shortlink” tag?
  • Remove “WordPress version” meta tag?
  • Remove All “generator” meta tags?
  • Remove Main RSS Feed Link?
  • Remove Comment RSS Feed Link?

What about JS and CSS optimize?

We don’t use and we don’t recommend use WP Asset CleanUp JS and CSS optimize sections.

Just because WP Asset CleanUp is the best for unloading unused JS and CSS files.

But not the best for this type of optimize.

We recommend using Autoptimize plugin that is created for exactly optimize and also minify JS and CSS files.

If you use both is not a problem because both plugins are compatible as you can see here.

If you need.

We have created a post about how to use Autoptimize.

WP Asset CleanUp Prices

WP Asset CleanUp is free and still in its early stages.

It’s a great page speed optimizer when you are concerned about your website speed.

It has been installed over 10,000 times and more users are benefiting from it every day.

Developers of WP Asset CleanUp frequently update and improve it with new features.

It’s is lightweight and easy to use so you don’t need any expertise in coding to use it.

Sounds great, doesn’t it?

In Closing

The WP Asset CleanUp plugin will be able to scan your page and detect all the assets that are uploaded.

All you are required to do whenever you are editing the page or post is to select the ones you do not wish to load.

We hope this article will help you. If you need help, don’t forget to write a comment below!


That’s all we know for now :3

Remember that we constantly update this post like the others.

Hope this post helped you someway.

Thanks for reading.

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Need help? comment below this post and we will contact you soon if possible.


Jonathan Terreo

Jonathan is a Software/Web Developer that loves blogging in the free time. He loves to upload quality content to his websites. He is a WordPress/SEO expert due to his experience.

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